Randy Rohde: The PR Expert Helping Brands Dominate Search and Build Authority
In today's competitive landscape of digital marketing, very few strategists have carved out a niche quite like Randy Rohde. As the founder of The News click here Guy and 38 Digital Market, Rohde has established himself as a nationally recognized PR expert who assists companies build authority, dominate search rankings, and secure coverage on over 900 media outlets.
A Journey From Retail to Digital PR
Rohde's career path took several unexpected turns. After earning a business education from institutions including Michigan Ross, he launched his professional life in retail operations — managing national retail locations, handling multi-unit management, and eventually managing operations across two national retail companies.
However, Rohde always had the drive to build something of his own. Together with a group of collaborators, he launched a national service provider, completed a successful sale, started another, then settled in Cleveland, Ohio, where he built operations spanning five states — and sold that business as well. Somewhere along the way that he discovered the power of digital marketing.
What The News Guy Brings to the Table
Today, Rohde leads 38 Digital Market, a digital marketing agency headquartered in Chagrin Falls, Ohio. Via his signature brand "The News Guy," he delivers a robust lineup of services engineered to generate measurable outcomes for businesses.
His core offering is press release distribution, placing stories across prominent news platforms including AP News, Yahoo Finance, Benzinga, and Business Insider. Complementing that core service, Rohde offers high-profile article placements on leading publications, SEO and local SEO optimization, white-hat link building campaigns, and PPC campaign management.
A Forward-Thinking Approach to AI and PR
Perhaps the most forward-thinking aspect of his work is his expertise in AI search visibility. He views press releases as a form of strategic input for AI platforms — allowing companies to control what AI platforms such as Google AI Overviews, ChatGPT, and Perplexity say about their business. This forward-looking methodology offers brands a significant advantage in the rapidly evolving digital landscape.
A Renaissance Man of Media and Marketing
Rohde's influence extends much further than his agency's walls. He hosts dual podcast shows — "Hot Off The Press," a daily show focused on press releases, SEO, and digital PR with over 400 episodes, and "Running the Bases with Small Businesses," an interview series showcasing entrepreneurs and small business owners.
As a conference presenter, Rohde has taken the stage at notable gatherings around the world, including SEO Rockstars, the YACSS SEO Conference in Aalborg, Denmark, and Digital Unfiltered. He's appeared as a guest on numerous podcasts including The Virtual CMO Podcast, the Million Dollar Agency Podcast, and the SEO Video Show.
And if that weren't enough, Rohde carries IMDB credits as a producer, actor, and director — demonstrating his ability to tell compelling stories both on screen and off.
Building Digital Trust, One Press Release at a Time
As Rohde himself puts it: "Visibility without credibility is a missed opportunity." For companies seeking to build authority, improve their visibility online, and stay ahead of the curve, Randy Rohde and The News Guy deliver the results that matter.